Popken Fashion Group: 360e for international mail-order and Internet business

Name: Popken Fashion Group

Founded: 1880

Employees: 3.600

800 retail stores, online Shop

Go-Live: Mai 2015 (Duration of project: 22 months)

Profile

The textile business Popken 1880 was founded in 1880 and has developed into a fashion specialist operating worldwide, a provider of high-calibre plus-size fashion. Today, the Popken Fashion Group‘s family of brands includes the labels Ulla Popken, GINA LAURA, the young-fashion label Studio Untold, as well as the menswear label, JP1880.

Starting point

The Popken Group needed a modern customer-management and order-management software for its catalogue and online business, taking a multi-channel-approach (14 sales channels – 4 brands in 12 countries).

Implementation / Project

In an environment featuring more than 50 interfaces and a large number of other IT systems,e-velopment’s 360e software was introduced for the four Popken brands. The project was completed on time and within budget, and in accordance with the quality requirements.

The roll-out into the 12 countries took the form of a three-stage launch process. Even while the project was still in progress, the opportunity to start implementing Phase II topics was taken; so only two months after the green light to ‘go-live‘, the markets in the USA and Canada were able to be integrated, as was the link-up to the brands‘ marketplaces on amazon.us and fullbeauty.com.

In our client’s opinion, the following factors are responsible for success:

Close and partnership-based collaboration; effective project controlling; maintaining, as the point of orientation, the standards in 360e.

“In the years of our cooperation, we have got to know you as a reliable, competent and innovative partner, one who, together with us, time and time again, confronts the changes and constantly new requirements. We also wish you all the best for your future and look forward to continuing our cooperation!“

Ralf Keller – Managing Director, Popken Fashion Group

Results for the customer

  • Integrating the software into the existing retail-branch solution and into Central Logistics
  • Important topics for Germany, Austria, Switzerland, Eastern Europe and USA/Canada: UTF8, tax, customs, international checking of addresses
  • International banks and modes of payment
  • Omnichannel solution: Click and Reserve; Click and Collect; Click and Ship; ordering from the retail outlet

Partner

  • Novomind (iMarket) for the integration of international marketplaces

Watch the short video showing the Popken Fashion Group case study.

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